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Showing posts from March, 2025

Brennan Logan Brown Shares 5 Strategies for Profitable Sustainability

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Brennan Logan Brown, entrepreneur and sustainability advocate, has built her career proving that sustainability and success go hand in hand. As the founder of TIDAL CARBON, she is pioneering carbon credit solutions that restore wetlands, while also empowering women through Blonde Guru and launching an AI-powered app to drive impact. With years of hands-on experience, Brennan Logan Brown has identified five strategies that businesses can use to achieve profitable sustainability. Whether you're a startup or a corporate giant, these actionable insights will help you align financial growth with environmental and social responsibility. 1. Integrate Sustainability into Your Business Model The initial step towards sustainable profitability is incorporating green practices into your business model. This involves rethinking your operations, supply chains, and products to make sure that sustainability is at the center of your decision-making.  For example, think about how your products are...

Brennan Logan Brown Shares 5 Consulting Tips to Help Businesses Adapt and Innovate

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Brennan Logan Brown, a consultant and entrepreneur who specializes in business transformation and sustainability, has guided many companies through these changes. Through the founding of TIDAL CARBON, she has promoted creative solutions that integrate financial prosperity with environmental stewardship. She feels that companies need to be long-term thinkers, utilize technology, and focus on people to continue being successful. Brennan Logan Brown shares five essential consulting tips to help businesses adapt, innovate, and future-proof their operations. 1. Embrace Change as an Opportunity Change is frequently resisted. Many companies fear disruption, whether it's new technology, changes in customer expectations or regulatory changes. However, Brennan Logan Brown emphatically states that change should be embraced as an opportunity and not a threat. The most effective companies are those which actively pursue change, and not wait for it to happen. When businesses embrace change, th...