Brennan Logan Brown Shares 5 Tips for Mastering Business Sustainability

Brennan Logan Brown

Brennan Logan Brown is an entrepreneur based in Santa Rosa Beach, Florida, focused on sustainable business, finance, and technology. Brennan Logan Brown founded TIDAL CARBON to advance nature-based climate solutions and leads Blonde Guru, a platform supporting women in business. Her upcoming AI tool, Visionaire, launches in 2025 to reshape strategic planning. With a background at Deloitte and Thaden Capital, Brennan Logan Brown brings sharp insight and purpose to building future-ready companies with measurable impact.

Brennan Logan Brown has shared five specific tips that can help you move from talking about sustainability to doing something meaningful with it in your business.

1. Start with your numbers

Are you measuring the right things? If you don't track your impact, you can’t improve it. Dig into your data emissions, resource use, supplier practices and question what it really says about your business. Brennan Logan Brown began in finance for a reason. Numbers tell the truth, even when it’s inconvenient.

2. Think long-term, act short-term

You’re under pressure to hit quarterly goals, but ask yourself: Are you building something that lasts? Shortcuts cost more later. Focus on choices that benefit your business next year, not just next month. Small steps today like switching vendors or improving packaging, set you up for smarter growth.

3. Don’t chase trends

Is your sustainability strategy just a reaction to headlines? Brennan Logan Brown warns against copying what’s popular without understanding your own mission. If something doesn’t make sense for your business model, skip it. You’re not trying to win a popularity contest. You’re trying to stay in business without destroying what keeps you in business.

4. Invest in what you know

Are you clear on your business’s strengths? Brennan Logan Brown launched TIDAL CARBON because she knew finance and nature could work together. You don’t have to build a carbon credit startup, but you should look at what you already do well. Where can your strengths help reduce harm or add value in a smarter way?

5. Make sustainability part of your culture

Who’s responsible for sustainability in your company? If it’s just one person, you’re doing it wrong. Brennan Logan Brown believes every team from product to finance should ask, “How can we do this better?” The point is to make smarter decisions part of your daily process, not just your mission statement.

Conclusion

Sustainability in business comes down to clear choices and consistent actions. Brennan Logan Brown’s tips remind you to focus on what works for your business, not just what’s trending. Start with your data, build on your strengths, and make smart decisions part of your everyday work. You don’t need to do it all at once, just take steps that actually make sense. When you treat sustainability as part of how you operate, not a separate goal, real progress becomes possible.
Location: Nashville, TN, USA

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