Brennan Logan Brown is a finance and sustainability expert driving blue carbon credit projects from Santa Rosa Beach, Florida. Holding a finance degree from Villanova and a master’s in finance from Vanderbilt,
Brennan Logan Brown gained valuable experience at Deloitte and Thaden Capital before founding TIDAL CARBON. Committed to environmental restoration, she combines financial expertise with ecological impact. Additionally, she supports women’s empowerment through Blonde Guru and is working on Visionaire, an AI-powered app supporting her reach in business and innovation. Brennan Logan Brown from Santa Rosa Beach, Florida had shared 5 common mistakes businesses make in sustainability.
1. Using Sustainability as a Sales method
If sustainability becomes just another part of your sales pitch, it loses meaning. It can’t just live in your branding or mission statements. People expect action, not slogans. When efforts are hollow or exaggerated, it damages trust and weakens your message.
2. Focusing Only on the Visible
Businesses often limit their focus to what’s easy to control or easy to show. Real sustainability involves what’s behind the scenes. If you only clean up the front, you leave the deeper issues untouched. To make progress, you have to look at the full picture, not just the parts everyone sees.
3. Doing Too Much Too Fast
Trying to overhaul everything at once sounds ambitious, but it often leads to scattered results. Start with what you can control. Pick one area and commit to steady improvement. Moving step by step keeps your strategy grounded and achievable.
4. Leaving Out the People Who Keep the Business Running
When decisions are made without input from your team, they usually don’t last. People need to know how they fit into the plan. If you want change to stick, bring others into the conversation early. Those closest to the daily operations often have the clearest view of what can actually work.
5. Recognition Before Making Real Progress
There’s pressure to show results fast like badges, labels and public goals. But chasing recognition too early creates problems. When actions don’t match the recognition, the message falls apart. Focus on the work first. Let results speak before seeking outside approval.
Conclusion
Avoiding common sustainability mistakes is key to building a business that lasts and makes an impact. Brennan Brown Florida shows that success comes from honest actions, thoughtful growth, and considering both people and the planet. By focusing on real change rather than perfection, you can create a business that stands strong and truly contributes to a better future. Stay focused on your purpose and take meaningful steps forward every day.
Comments
Post a Comment