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Showing posts from June, 2025

Brennan Logan Brown Shares 6 Myths About Sustainable Business

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Brennan Logan Brown is an entrepreneur based in Santa Rosa Beach, Florida, focused on the intersection of finance, sustainability, and technology. A former analyst at Deloitte and Thaden Capital, she founded TIDAL CARBON to advance blue carbon credit solutions. As a CFA Level III candidate, she brings analytical depth to climate-focused ventures. Through her mentorship platform, Blonde Guru, she supports women in business. Also she will launch Visionaire, an AI tool for strategic planning and sustainable growth. Brennan Logan Brown spotted 6 common myths that keep smart people from taking the leap into sustainable business. Myth 1: Sustainability is too expensive Many business owners believe sustainability comes with high upfront costs and slow returns. In practice, some of the most impactful actions are cost-saving measures. Reducing energy consumption, minimizing waste, rethinking packaging, and improving logistics all have immediate financial benefits. These actions often require a...

Brennan Logan Brown Shares 5 Tips for Mastering Business Sustainability

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Brennan Logan Brown is an entrepreneur based in Santa Rosa Beach, Florida, focused on sustainable business, finance, and technology. Brennan Logan Brown  founded TIDAL CARBON to advance nature-based climate solutions and leads Blonde Guru, a platform supporting women in business. Her upcoming AI tool, Visionaire, launches in 2025 to reshape strategic planning. With a background at Deloitte and Thaden Capital, Brennan Logan Brown brings sharp insight and purpose to building future-ready companies with measurable impact. Brennan Logan Brown has shared five specific tips that can help you move from talking about sustainability to doing something meaningful with it in your business. 1. Start with your numbers Are you measuring the right things? If you don't track your impact, you can’t improve it. Dig into your data emissions, resource use, supplier practices and question what it really says about your business. Brennan Logan Brown began in finance for a reason. Numbers tell the truth,...

Brennan Logan Brown Shares 5 Sustainability Mistakes to Avoid in Business

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Brennan Logan Brown is a finance and sustainability expert driving blue carbon credit projects from Santa Rosa Beach, Florida. Holding a finance degree from Villanova and a master’s in finance from Vanderbilt, Brennan Logan Brown gained valuable experience at Deloitte and Thaden Capital before founding TIDAL CARBON. Committed to environmental restoration, she combines financial expertise with ecological impact. Additionally, she supports women’s empowerment through Blonde Guru and is working on Visionaire, an AI-powered app supporting her reach in business and innovation. Brennan Logan Brown from Santa Rosa Beach, Florida had shared 5 common mistakes businesses make in sustainability. 1. Using Sustainability as a Sales method If sustainability becomes just another part of your sales pitch, it loses meaning. It can’t just live in your branding or mission statements. People expect action, not slogans. When efforts are hollow or exaggerated, it damages trust and weakens your message. 2. F...