Brennan Logan Brown Shares 6 Myths About Sustainable Business
Brennan Logan Brown is an entrepreneur based in Santa Rosa Beach, Florida, focused on the intersection of finance, sustainability, and technology. A former analyst at Deloitte and Thaden Capital, she founded TIDAL CARBON to advance blue carbon credit solutions. As a CFA Level III candidate, she brings analytical depth to climate-focused ventures. Through her mentorship platform, Blonde Guru, she supports women in business. Also she will launch Visionaire, an AI tool for strategic planning and sustainable growth. Brennan Logan Brown spotted 6 common myths that keep smart people from taking the leap into sustainable business. Myth 1: Sustainability is too expensive Many business owners believe sustainability comes with high upfront costs and slow returns. In practice, some of the most impactful actions are cost-saving measures. Reducing energy consumption, minimizing waste, rethinking packaging, and improving logistics all have immediate financial benefits. These actions often require a...